Got One Stores

One stop destination store for fishing tackle and outdoor leisure products.
Open 7 days a week {where appropriate}
Hours to suit local market
Consistent layout and design throughout all stores
Clear and well recognisable signage
Fixtures and in-store signage that merchandise products fully.

Product

Comprehensive range and depth with focus on regional requirements

Dept - Fishing:

Reels
Rods
Terminal Tackle
Bait

Dept - Marine:

Ropes
Anchors
Electronics
Accessories
Safety Equipment

Dept - Clothing:

Shirts
Pants
Footwear
Wet Weather
Waders

Dept - Water Sports:

To suit local areas e.g. Boogey Boards, Flippers, Goggles,
Swimming Pool products, Diving accessories and wet suits

Dept - Giftware:

Picture Frames
Novelty Items
Homewares products

Dept - Camping:

Tents
Accessories
Knives

Price:

To be competitive, however, not to be discounters.

People:

Continuous training and development in areas of products knowledge.
Fully trained staff in areas of retailing systems with special focus on stock management.
Professionally presented staff through identifiable uniforms.

Promotion:

To market "Got One" as a destination store for fishing tackle and outdoor leisure products, through direct marketing methods to our customer base. (catalogues etc).
To develop a nationwide presence through our franchise network and promote through television, radio and sponsoring of fishing tournaments etc.
To develop a strong internet presence through the development of our own "Got One" web site together with forming strategic on-line alliances with other web sites.

Systems:

To maintain and improve our strong inventory and Point-of-Sale management system.
To assist franchisees in co-ordinating and centralising creditor payment systems in order to maximise gross margin by obtaining the maximum buying price as well as maximising settlement discounts and volume rebates.
All store stationery including letterheads, business cards, customer orders, gift vouchers etc., will be consistent throughout the franchise network.