Got One Stores

GOT ONE COMPANY PROFILE

Background

Got One has evolved over many years from its first outlet in South Australia. The Got One concept, lead to the establishment of a 48 store licensed network across Australia bringing together synergies in buying and advertising.

Got One established itself in the market place with strong and impressive advertising, which included the successful fishing show "Fish International" reaching millions of Australians as well as international viewers in Japan and New Zealand.

Got One was soon recognised and respected as a leader in the fishing industry, however, the potential of Got One would be further enhanced by focussing on its customers and retailing rather than being a buying group.

At this time, there was no uniformity or consistency from one licensed "Got One" store to another. A strategic decision was made to develop Got One as a destination store for fishing tackle and outdoor leisure products under a franchised system. This has required the development and testing of many systems over recent years which included such areas as store layout and design, stock management, staff training, stationery, signage and administration.

The recognisable Got One Logo, together with our strong retailing systems and experienced management team, will assist franchisees in establishing and growing their business.

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